In the world of promotional marketing, where personalized products are key to increasing brand visibility and loyalty, marking plays a fundamental role. Good branding not only ensures that your company's logo or message stands out., but also projects quality and professionalism, basically what we want to reflect with our brand.
In this blog, We will explore why marking is so important in advertising products, the most common types, and how to ensure your merchandising investment has the greatest possible impact.
What is marking and why is it essential??
Branding is the process by which advertising products are personalized with elements of your brand., like the logo, name or slogan. It is the technique that transforms a generic article into a marketing tool with its own identity..
Reasons why marking is essential:
- Strengthens brand identity: Marking ensures that your logo is visible and in line with the corporate image.
- Increase visibility: A well-branded product acts as a mobile advertisement, taking your brand anywhere in the world.
- Improves perception of quality: Well-executed marking reflects attention to detail and care for quality..
- Promotes brand recall: The more times users see your logo, the more they will associate it with your products or services.
Types of marking most used in promotional products
Depending on the product and material, Different marking techniques can be used. Here we explain the most common ones and their advantages:
1. Screen printing
- How does it work: Ink is transferred through a mesh onto the product, leaving the desired design.
- Advantages:
- Ideal for large quantities.
- Economical and fast.
- Wide range of colors available.
- Common products: Cloth bags, t-shirts, notebooks.
2. laser engraving
- How does it work: A laser engraves the design directly onto the surface of the product.
- Advantages:
- Precision and durability.
- Elegant and professional finish.
- Wear resistant.
- Common products: Metal items such as pens, thermoses and keychains.
3. Sublimation
- How does it work: The design is printed on a special paper and transferred to the product using heat.
- Advantages:
- Allows full color designs.
- Perfect for polymer or textile surfaces.
- High image resolution.
- Common products: Cups, t-shirts, mouse pads.
4. Embroidery
- How does it work: Colored threads are used to sew the design onto the product.
- Advantages:
- High resistance to use and washing.
- Transmits elegance and quality.
- Ideal for thick fabrics.
- Common products: Caps, backpacks, poles.
5. Pad printing
- How does it work: A silicone pad transfers the ink to the product.
- Advantages:
- Works on small, curved surfaces.
- Economical for large runs.
- Common products: Pens, gadgets, plastic objects.
6. Digital printing
- How does it work: It is printed directly on the product using a digital process.
- Advantages:
- Ideal for complex or full color designs.
- No templates required, which reduces initial costs.
- Common products: Boxes, labels, cardboard or paper products.
How to choose the right type of marking
The choice of marking technique depends on several factors.:
- Product material: Some materials, like metal, require laser engraving, while others, like cotton, They are ideal for screen printing or embroidery, very important to take into account.
- Logo or message design: Simple designs work well in screen or pad printing, while complex ones are more suitable for sublimation or digital printing.
- Intended use: Whether the product will be exposed to wear and tear, how do you dress the terms, opt for resistant techniques such as embroidery or laser engraving.
- Budget: Techniques such as screen printing are usually more economical for large print runs., while digital printing is ideal for small orders with detailed designs.
Common errors in marking promotional products
Bad marking can affect the perception of your brand. Here we leave you some mistakes to avoid:
- Overloaded designs: Using too much information or a complex design can make it difficult to read and cause the product to lose impact..
- Wrong choice of technique: Using an inappropriate technique for the product material may result in an unprofessional finish..
- Low print quality: Blurry details or poorly defined colors give a negative image of your brand.
- Not considering your brand colors: It is essential that the marking respects the visual identity of your company to reinforce brand recognition.
Tips to maximize the impact of marking
- Keep the design simple and clear: A well-defined logo or a brief message will have a greater impact than a complicated design..
- Align the product with your brand strategy: Make sure the product and branding reflect your company values. For example, if you promote sustainability, use ecological products and techniques.
- Work with professionals: Collaborate with experienced suppliers that guarantee a high-quality finish.
- Customize according to your audience: Consider adapting the design or message to the profile of the recipients to make it more relevant.
The importance of quality in marking
Marking is more than just decoration; It is the face of your brand in each promotional product. Well-done marking reinforces confidence in your company, while a poorly executed one can convey lack of care.
Marking on advertising products is the bridge between a generic article and a powerful marketing tool. Choose the right technique, Ensuring the quality of the design and aligning it with your brand identity are key factors to obtain optimal results.
If you are looking for ideas or need advice for your promotional gift campaigns, on Wanamos you will find everything you need to stand out. Visit us at Wanamos.com and discover how to transform promotional products into a professional extension of your brand.