The pandemic we are suffering from and from which we are emerging, has accelerated the shift to a new economic model. From a time to this part, we have been presented with new forms of communication, promotion and consumption that had already been doing so at a slower pace towards a business system through technology and […]
From Wanamos we want to help entertain children at home in a fun way, for this the intellectual author and patent owner of the Airtoons, authorizes you to download the stories and the game for free for the duration of the confinement. The Airtoons game is very entertaining and will make the smallest of […]
Since the beginning of the coronavirus pandemic, We have seen how the recommendations of the use of the mask have been contradicted over time by the health authorities and the Government. At first it was said that it was only necessary in the case of people carrying COVID-19 to prevent […]
Today in our weekly article we are going to talk about the advertising item with the most impact and advertising journey in the history of merchandising and how to retain your customers for a few cents of a euro with the personalized advertising pen.. First of all we have to say that there are thousands of references and models of pens […]
Before you start and although you probably already know, you have to bear in mind that to face this crisis there are no magic recipes. Yes indeed, the truth is that there are actions that, if you route them well and adapt them to your business, increases the probability of success. In this article we will try to give you the actions […]
Currently and in most cases, when we talk about merchandising (or by shortening of the merchandise), in general we are referring to the Advertising Gift and Company Gift. Definition of merchandising. The expression merchandising, it doesn't actually have a literal translation in Spanish. It is an Anglo-Saxon term composed of the word merchandise, what does merchandise mean, and […]
Canton Fair canceled (Canton Fair) The coronavirus epidemic that started in China is wreaking havoc on the world economy. That is why today we ask ourselves, How does the coronavirus affect the corporate gift sector? Losses greater than 260.000 millions of euros. In addition to the loss of human life, […]
How to do advertising campaigns for companies without damaging the environment and stopping using plastic bags? Why has the interest in reusable advertising bags risen?? The reasons for the increase in sales of bags marked with advertising are basically due to public awareness. Mainly for the protection of the […]
A new edition of Promogift begins 2020 of the business gift trade show, one of the most important in Europe at IFEMA Madrid fairground. Promogift is supported by Fyvar and Aimfap, associations that bring together wholesalers, manufacturers, distributors and markers of the promotional gift sector in Spain and Portugal. In this edition they expose […]
In our previous publications we have been shelving the different areas of the advertising gift sector, of company and loyalty. With this publication we would like to give some guidelines for its better use. Let's know the possibilities of the promotional gift as a means of advertising and promotion. We must select the advertising articles that adapt to what we want to communicate, […]