The corporate events They are an excellent opportunity to strengthen relationships with clients, partners and employees, in addition to reinforcing the identity of your brand. But, in an environment with so many stimuli, standing out is not for everyone. This is where the promotional items come into play, since they not only attract the attention of the attendees, but they also keep your brand present long after the event.
In this article, We will tell you which are the most popular promotional items at corporate events and how to take advantage of them to maximize their impact..
Why are promotional items essential at corporate events??
When you organize or participate in a corporate event, like fairs, conferences or congresses, Your main goal is to stand out from the competition.. The promotional gifts help fulfill this purpose because:
- They reinforce the memory of your brand: A useful or attractive item will make attendees remember your company every time they use it.
- Generate emotional connections: A thoughtful gift shows care and attention, strengthening the relationship with your audience.
- Increase visibility: Products personalized with your logo allow your brand to go further.
- They are functional marketing tools: Every time they are used, They act as visual reminders of your company.
The most popular promotional items for corporate events
1. Custom Canvas Bags
Why they work:
They are practical, reusable and highly visible. Attendees use them during the event to store promotional materials and continue to use them in their daily lives..
Recommended options:
- Organic cotton bags.
- Minimalist designs or with creative messages.
Suggestion:
Choose sustainable and modern designs that attendees will want to wear after the event, in your day to day.
2. Reusable bottles
Why they work:
With the growing environmental awareness, Giving reusable bottles shows a commitment to sustainability and is useful both at the event and outside of it.
Recommended options:
- Thermal bottles for hot or cold drinks.
- Models with double wall to preserve the temperature.
Suggestion:
Include your logo and an inspiring message that reinforces your brand values.
3. Customized portable chargers
Why they work:
At events, attendees tend to use their cell phones a lot. A personalized portable charger is practical and makes a great impression.
Recommended options:
- Compact chargers with high capacity.
- Models with fast charging or multiple ports.
Suggestion:
Make sure the design is eye-catching, but functional, so that the logo does not detract from the usefulness of the product.
4. Notebooks and pens
Why they work:
Despite digitalization, notebooks and pens are still useful for taking notes at meetings or events. They are a classic that never fails.
Recommended options:
- Notebooks made from recycled paper.
- Quality ergonomic pens.
Suggestion:
Use a professional and elegant design that reflects the values ​​and identity of your brand.
5. Custom shirts
Why they work:
If designed correctly, T-shirts become a gift that attendees will use outside the event, taking your brand everywhere.
Recommended options:
- Organic cotton t-shirts with motivational phrases or striking messages.
- Modern designs that stand out without being invasive.
Suggestion:
Choose comfortable, high-quality fabrics so attendees will wear them frequently.
6. Technological gadgets
Why they work:
Giving away technology generates a high perceived value for your brand, apart from the fact that it is a way to show innovation. Gadgets are usually practical and very well received.
Recommended options:
- Bluetooth headphones or speakers.
- Mobile phone holders with your logo engraved.
Suggestion:
Choose practical and easy-to-use gadgets so that they are really useful.
How to choose the perfect promotional item
Not all events or audiences are the same. To choose the best gift, consider:
- Assistant profile: Are they potential clients?, strategic partners or employees? Adapt the gift to their interests.
- Budget: Seek a balance between quality and cost to guarantee a good impact.
- Relevance: Choose useful products during and after the event to maximize their use.
- Sustainability: Opt for recycled or reusable materials, since they are increasingly valued.
- Design and customization: Make sure the design is attractive and aligned with your brand.
Common mistakes when choosing promotional items
Avoid falling into these practices that can harm the perception of your brand:
- Choose low quality products: This can give a bad impression of your company..
- Not considering the usefulness: If the gift is not practical, will probably be quickly forgotten.
- Overload the design: Keep the design simple and professional for a more effective impact.
- Ignore trends: Giving away outdated products can make your brand seem uninnovative.
The promotional items They are a strategic investment for any corporate event. Choose useful products, sustainable and aligned with your brand identity guarantees that attendees remember your company with a positive perception.
On Wanamos, we connect wholesalers, suppliers and companies to offer a wide variety of promotional gift options, Find the perfect item on our website to make your next event unforgettable.