Today in our weekly article we are going to talk about the advertising item with the most impact and advertising journey in the history of merchandising and how to retain your customers for a few cents of a euro with the personalized advertising pen.. First of all we have to say that there are thousands of references and models of pens […]
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🥇Four promotional ideas to face the coronavirus crisis in your company
Before you start and although you probably already know, you have to bear in mind that to face this crisis there are no magic recipes. Yes indeed, the truth is that there are actions that, if you route them well and adapt them to your business, increases the probability of success. In this article we will try to give you the actions […]
What is merchandising for companies?
Currently and in most cases, when we talk about merchandising (or by shortening of the merchandise), in general we are referring to the Advertising Gift and Company Gift. Definition of merchandising. The expression merchandising, it doesn't actually have a literal translation in Spanish. It is an Anglo-Saxon term composed of the word merchandise, what does merchandise mean, and […]
How does the coronavirus affect the corporate gift sector?
Canton Fair canceled (Canton Fair) The coronavirus epidemic that started in China is wreaking havoc on the world economy. That is why today we ask ourselves, How does the coronavirus affect the corporate gift sector? Losses greater than 260.000 millions of euros. In addition to the loss of human life, […]
🥇Goodbye to plastic bags, new alternatives for companies
How to do advertising campaigns for companies without damaging the environment and stopping using plastic bags? Why has the interest in reusable advertising bags risen?? The reasons for the increase in sales of bags marked with advertising are basically due to public awareness. Mainly for the protection of the […]
The advertising t-shirt, cheapest mobile fence
Today we recommend the star advertising article for the next summer campaign that is arriving. We talk about the advertising t-shirt. When we give away a garment with the intention of advertising our brand, as is the case of t-shirts with the logo of our company or advertising message. We are hiring a free mobile advertising banner, what's more […]
Start Promogift 2020, the fair for the advertising and promotional gift sector
A new edition of Promogift begins 2020 of the business gift trade show, one of the most important in Europe at IFEMA Madrid fairground. Promogift is supported by Fyvar and Aimfap, associations that bring together wholesalers, manufacturers, distributors and markers of the promotional gift sector in Spain and Portugal. In this edition they expose […]
The promotional gift as a means of advertising and promotion
In our previous publications we have been shelving the different areas of the advertising gift sector, of company and loyalty. With this publication we would like to give some guidelines for its better use. Let's know the possibilities of the promotional gift as a means of advertising and promotion. We must select the advertising articles that adapt to what we want to communicate, […]
How to get the best promotional gift
In our previous posts, we have differentiated between advertising gift, promotional gift and business gift. In this new article I am going to expose the different possibilities of gifts for your advertising. Principally, depending on the objective and the budget to be invested. Therefore, we will understand how to get the best promotional gift. One of the possibilities that […]
Difference between Business and Advertising Gift
As we explained in our previous post, in the promotion and publicity through the object or promotional gift there is a big difference. The same goes for the corporate gift, Although they all belong to the same sector, it is convenient to differentiate them. So much for the goal they pursue, as well as the impact it produces on our clients at the […]