The pandemic that we are suffering and from which we are leaving, has accelerated the shift to a new economic model. From a time to this part, we have been presented with new forms of communication, promotion and consumption that had already been doing so at a slower pace towards a business system through technology and the internet. In the same way, Values ​​such as responsible consumption and proximity have also been reinforced. Of course, the promotional gift industry cannot be left behind and has to move forward in this process.

Although it is true that sales are beginning to recover in all sectors, the “new normal” will bring with it a great paradigm shift that will require a greater investment of labor and capital towards digital consumption. Fleeing the crowds, Consumers are already accelerating the trend that had been observed before the pandemic: e-commerce use has skyrocketed.

New alternatives for new needs

Along with this trend and assuming, of course, certain contradictions, consumers increasingly value proximity products the extent possible. The European manufacturing industry for promotional gifts and merchandising has had a unique opportunity for the past few months to establish itself as a competitive market in this globalized context that we live in.

Although the advertising gift sector seems a little more complex in its adaptation to direct purchases through ecommerce of company gifts due to the manipulation and marking that merchandising requires, new technologies today allow it without problem.

For it, the existence of the platform www.wanamos.com is a clear example of how to approach the sale through the internet and opens a window to proximity manufacturing, encouraging and promoting its consumption through the link www.wanamos.com/fabricado-en-europa

E-commerce grows by 20% every year

Electronic commerce has been growing at a rate of 20% yearly since the year 2014 in Spain (Spanish Association of Digital Commerce). There are several reasons that explain this growth that will undoubtedly have experienced a rebound in the midst of the pandemic and that we will be able to analyze carefully next year with the latest updated data.. On the one hand, every day there are more users on the internet and, for another, economic borders are blurring in an increasingly globalized world.

After more than two decades of online trading, users who were reluctant to buy online have gained confidence, partly motivated by a massive digitization in all sectors and partly by a professionalization of the ecommerce of the majority of large companies.

It's our turn, How could it be otherwise, speed up processes as much as possible and invest in improving our online trading platforms to keep up with the events that are being presented to us and those that are to come.

For the promotion and sale of promotional items and corporate gifts in addition to the platform www.wanamos.com , wholesalers and manufacturers in the sector have the possibility of contracting digital marketing services specialized in the sector.

Soon we will publish the best options to compete through ecommerce and marketplace in the advertising gift sector.