Canton Fair canceled (Canton Fair)
The coronavirus epidemic that started in China is wreaking havoc on the world economy. That is why today we ask ourselves, How does the coronavirus affect the corporate gift sector? Losses greater than 260.000 millions of euros. In addition to the loss of human life, The situation is desperate for a large part of the population.
In Spain, international events have been canceled that add to this amount, as is the case of Mobile World Congress in Barcelona among others.
This cancellation also indirectly affects the useful and generally with a good marking surface where to place the advertising message. It stands to reason, since many of the new features presented at this event apply to loyalty programs and promotions.
To the delay in the opening of factories after the Chinese year, We must add the cancellation of flights of many airlines.
These cancellations mainly affect technological gift items of company small volume.
Advertising articles like usb flash drives, mobile chargers or external batteries, that are usually transported by air are already suffering delays and the economic consequences for importers of this type of promotional items..
The latest news, is the cancellation of the celebration of the Canton Fair, the largest and oldest in China, where new developments are exhibited and contact with manufacturers is maintained with attendees from all five continents., which has suspended activities due to the outbreak of the coronavirus.
Canton Fair Complex posted on his official Wechat account that the measure was in line with the government's request. In this way they can help control the spread of the virus.
The Canton Fair, which is celebrated like every year in the city of Guangzhou was scheduled for the 15 april 2020. This is the largest import and export fair in the world. More than 55.000 personas, on 1 million square meters, where they are most exposed 150.000 types of products.
The news can be read at the U.S. link. NEWS.
It is one of the worst news for the sector. advertising gift and business gift, since the lack of supply is likely to cause an increase in the prices of promotional items from Asia.
Besides, very much despite what is happening to everyone's misfortune, and we deeply regret, the lack or difficulty in supply by Chinese manufacturers, opens an opportunity to national and European manufacturers, who may see their number of orders increase.
Towards local consumption
The famous local consumption, which is already reaching numerous sectors, may also be reaching ours as a consequence.
Although the articles for merchandising Made in Europe may have a slightly higher price than Asian ones, It is also true that they are generally of higher quality and faster delivery in the case of custom manufacturing..
Among quality items, and prestigious European brands, writing instruments are found, advertising textile, shopping bags, agendas or notebooks among many others who are already noticing an increase in their queries and orders.
In the Wanamos search engine we will incorporate all types of national and European brands that can be purchased from distributors in Wanamos or from the usual supplier of companies that consume advertising items..
This will allow us to continue having the best products and news for the promotional campaigns.