As we explain In our previous post, in the promotion and advertising through the object or advertising gift There is a big difference. The same goes for the business gift, Although they all belong to the same sector, it is convenient to differentiate them. So much for the goal they pursue, as for the impact it produces on our clients when loyalty. Because, In this post we will address the Difference between company and advertising gift
He advertising gift, also called merchandising, It is that support that carries the brand or the message we want to transmit. The product itself acts as a support of the Advertising advertisement And its goal goes from branding, Until communicating an idea.
Instead, the business gift It does not carry a marking or advertising. It is different from useful and generally with a good marking surface where to place the advertising message, Its objective is to directly reward our clients and employees. An award that is based on its fidelity and commitment to the company. What's more, Find stimuli to increase internal motivation.
He business gift It is usually not standardized, since both the receiver and the objective are different. In this case it is preferable to budget the investment depending on the receiver. Either because of the consumption that the client has made throughout the exercise, or by the relationship with him.
This same gift for employees usually standardize being the same for all, In order not to create discriminations between the template.
Here we find multiple gift options. They are usually quality and, if possible, recognized brand. There are Personal articles, as clocks or feathers, which can be personalized with the name of each receiver. Or even Christmas baskets and lots, Wines, Hams and many other food items.
Christmas gift
As an example we refer to Christmas presents. Both for our clients, as for employees. With him we traditionally reward his faithfulness and seek the approach. All through a small gesture.
He Christmas gift Play a very important role in getting loyalty among our clients and employees. Because of their long tradition, employees always expect it.
Wanamos has managed to gather all areas of the advertising gift, promotional and company and the best suppliers of each area. As a specialized search engine in the gift sector, We always recommend visiting our platform and consulting the suppliers included in the portal, that will advise you on the best Business gifts To meet the objective with the budget available in each case.
