In ours previous publications We have been shelling out the different areas of the sector of advertising gift, of company and loyalty. With this publication we would like to give some guidelines for its better use. Let's know the possibilities advertising gift as a means of advertising and promotion.
We must select the advertising articles that adapt to what we want to communicate, whom, when, how and why. It is convenient to do our briefing about him merchandising what we need and the target or segment we want to impact. In the same way, what we want to communicate and the objective we intend to achieve.
Not only does it come with using the search engine Wanamos to choose the best gift with which to build loyalty. It is convenient to put ourselves in the hands of professionals dedicated to the sector of useful and generally with a good marking surface where to place the advertising message. His experience will make it easier to meet the objectives of the company. For this reason in Wanamos we have more than 400 specialized providers who can help you with your promotion.
Our recommendation as it goes through a good management in the selection of the advertising support and the provider.
Practical advice to improve loyalty in your company
For this, they must communicate in the most specific way their needs in the advertising action to their usual suppliers.. To know how it can be downloaded clicked here a briefing model that will be useful for requesting budgets depending on the campaign.
-promotion with promotional items and loyalty.
-advertising with marked gifts with your advertising message.
The offer of products and services of gift providers must be determined by their professionalism. In addition, it is convenient to take into account at least the following characteristics:
We must emphasize that the selected provider must offer effective solutions. So that they are related to the gift as a means to increase sales and customer loyalty.
Advise, not just sell
Provide advisory services on support to companies in the field of advertising, the promotion of its sales and relations with its employees. Considering the possibility of selling support and service together.
- Regarding the advertising field that defines its performance in the non-conventional advertising segment through advice and support in advertising gift.
- Offer advice on carrying out promotions with gifts and the best support for carrying out said promotions, then we talk about useful and generally with a good marking surface where to place the advertising message. In the sales promotion associated with a gift.
- In the field of improving the involvement and motivation of your customers and employees, offer advice on the best way to carry out Business gifts intended for this segment.
The provider of advertising and loyalty gift must be a consulting services company. Function fully supported even if you monetize them through the products themselves.
That is why it should propose not only the best business gift, but how should you present it?.
Types of gifts in the sector
Advise on the best type of support or gift and depending on your classification:
- Advertising gift: That support that bears the brand of the company, acting as a commercial.
- Inside of the advertising gift or merchandising Its division of custom-made or stock-made advertising and sports textiles stands out, which is increasingly used due to the degree of acceptance and use by the recipient.
- Promotional gift: That support that does not bear the company's brand and is offered to the consumer to change their behavior immediately or remain faithful to their consumption, such as loyalty programs or redemption for points.
- company gift: That support that does not bear the company brand and rewards, both to another client company and to their own employees, for their loyalty and commitment to the company