The efficacy of the promotional gift in marketing is, nowadays, indisputable. But it was not always like that. The history of the sector has evolved thanks to a series of facts that can be considered historical. Among the last milestones, The appearance of wanamos.com as the best promotional gift search engine that meets in the same place the best suppliers and articles in the sector helping the final customer to perform a more effective search and selection.
There are researchers who place the promotional gift origins It does now 230 years in the United States. George Washington He got many support for his proclamation as president of the United States thanks to commemorative buttons. Those the precedents of what today would be the popular pins.
Another of the pillars on which the promotional gift sector is based on an Ohio shoe store. At the request of the owner of a local newspaper, He started distributing custom bags among the children who visited their shoe store. The bags had the legend “Buy in Cantwell shoes”. This bag was intended to carry the books for school, that is to say, It was the first advertising backpack.
The first promotional gift company
Success led the Ideas promoter journalist, Jasper Freemont Meek, To establish the first company dedicated to the manufacture of the promotional gift: Tuscarora advertising. The second product he made was a blanket to cover horses. On 1889 You could see, practically, In all the horses of the State.
From there, Advertising calendars supposed a new boom in the sector, And then… Fabric caps, apron, Canic bags, whips, cards and even fans. Today authentic have become pieces of collecting and source of microfinance of many NGOs and groups.
From the end of the 60 or principles of 70 It was when the sector experienced a great impulse. In Spain, THE FOOTBALL Cup of 1982 and, above all, Your pet Naranjito, It was a before and after for the promotional gift. Nowadays, Virtually any product can be considered a promotional or loyalty gift for the best customers. In fact the sector invoiced, on 2018 1.000 Millions of euros only in the Peninsula. All with technological products as star products.
Some data on its effectiveness
Not surprisingly, The promotional gift allows one more memory of the 90 percent of users -according to data from the International Association of Promotional Products (PPA, in English), compared to between two or three out of ten in the case of advertising on line, In paper publications, in mobile or audiovisual support. Has, what's more, A scope of 89 percent, in front of 73 of every hundred that advertising has on line, or the 61 percent of the promotional content adapted to audiovisual or mobile support.
In next entries we are going to tell you more things about the history of the promotional gift, how it has evolved in Spain and how it has been transformed with social changes. But meanwhile, You can review the WANAMOS OUTLET where with a quick visit you can see more than a thousand products from other seasons from two cents, The unit.