On wanamos We offer you the widest variety of advertising and promotional gifts of the best suppliers in the sector. And from this post we want to introduce you to the different options that exist when it comes to marking advertising articles.. Doing it well makes the difference of your own brand.
Today you can mark virtually anything. But the effectiveness of the advertising and promotional gift depends, On many occasions, of the type of marking and the chosen message. In a way, Throughout history, the old sinning stamps that closed the important letters were not only a privacy guarantee, but also supposed, An authenticity certificate: A quality brand.
At the moment, Not only can the letters carry a differentiating and promotional brand, but virtually any surface can be marked. From the simplest to the most irregular. The impression turns the gift not only into a gift, but in a very effective advertising support since you adapt a generic object in a personalized one according to your brand ... and sometimes it becomes a collection object.
The message must be brief. On many occasions with the brand logo is more than enough. Must be appropriate by respecting the brand parameters. Definitely, The marking must be appropriate to the product, its surface and its use taking into account the technical limitations in each case.
Print methods
So, the serigraphy It is perhaps one of the most used methods since it allows the reproduction of logos, images or texts about virtually any material, especially on flat surfaces, The totally circular; It is fast, It adapts to a multitude of shapes and colors and is easy to use in small quantities at a reasonable price.
The main inconvenience of this technique is that, In certain articles, You can only use one or two colors. It can also be incompatible with very fine strokes. The technique is carried out with the transfer of ink by means of a mesh that is tensioned in a framework or semi -automatic way.
Another also used system is pad printing. In this case, The image in the form of a hole on a photosensitive emulsion plaque is recorded. The plate is covered with ink and is sweep a blade. Finally, A silicone buffer pressed on the plate causes the hole ink to be printed by contact on our product. It is usually used in smaller objects, as pen or keychains, lighters, etc.
The impression laser It is another of the options used in advertising and promotional gifts especially metal, madera, glass or leather. It consists of reproducing the message on the product by recording under relief and sometimes it is used when the surface does not allow conventional inks to correctly, as long as it is flat or slightly curved. A good laser engraving is very elegant in high quality products. But nevertheless, You have to be careful with colors, since the original color of the product is usually different inside than outside.
Variety and difference
The result is very similar to the one obtained thanks to the thermographed. In this case ink is not used, but the marking is made by heat and pressure, for what is used, fundamentally, on soft materials. It is usually used for high -end products (especially in leather goods) since it offers an elegant design under marking.
He vitrified It consists of pasteing a decal that is fixed in an oven at high temperature. It is used, especially, in glass items, ceramic or porcelain and great resistance is obtained, even, Although the piece is wash in a dishwasher or hot in microwave. Although in glass one of the most used techniques is acid engraving.
Besides, the Marking with resin drop It is used to give a magnifying effect to the impression. It consists of applying a transparent epoxy resin layer on the product itself or custom adhesive labels.
Finally, We want to talk about transfer, that, Although it is a technique mostly used in textile, It has a variant: Sublimation, used by previously printed paper. The transfer, It consists of transferring the marking by heat iron on the product. In the case of the sublimation, This transfer is carried out with special ink and the thermal pressure is what allows to release gases that make an indelible and relief marking created. Es, therefore, A currently used method in multiple advertising articles.
In next tickets we will tell you more things about the types of marking; But in the meantime, If you want you can ask us for advice through our professionals in the Wanamos page.
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