Creating brand awareness can sometimes be difficult if you are not up to date with the latest business tools., including social media. That is why today we are going to explore the different ways to use Instagram, perhaps the most popular social network lately in terms of its growth in Spain, so that companies like yours can reach their ideal audience.
Instagram for the clueless is the photography and video social network owned by Facebook with more than 13 million users in Spain. Instagram is not only an excellent option for networking, but it is also a very useful tool to promote your business.
Here are some tips on how you can use Instagram for promotional business, or even for your clients.
Determine your goals
This could undoubtedly be one of the most important parts of using any social network., and it's especially true when we talk about Instagram. You should first of all consider the following questions before starting to create your profile:
- Who is the audience you are targeting??
- What type of message do you want your followers or potential clients to know about you??
- How much time do you want to invest in maintaining this platform?
While there is a lot of advice and statistics on the internet these days about how we 'should’ do things on Instagram, The truth is that it is a matter that is constantly changing and that is why it is important not to lose sight of the personality of our brand to blindly follow what has worked for someone else.. You have to remember, that success is subjective: What worked for someone may be different for us because their goals, goals and dedication are different from ours.
Publish new content regularly
Businesses can use Instagram posts (Stories) to market your products or showcase events. It's always a good idea to keep up with posting images on your profile, why not record a video and upload it too and give it a more modern look? This can work for any business that doesn't want to clutter their Instagram feed.. Watch numerous videos in a row (that is to say, in you feed) can be a bit repetitive. Now well, you can save them to your history and have your followers explore them. It's as simple as that.
Another tip is to create a “highlight” where you can save your content. Not a bad option if you prefer your posts to remain on your page for more than 24 hours. What's more, This way your followers can come back and watch it whenever they want..
Create compelling posts
In general, One of the biggest difficulties of all social networks is being able to publish interesting content, regularly. It's not always easy to create posts that appeal to your entire audience.. But, If there is something we have learned, it is that when creating publications you have to not only inform but also entertain., interspersing both personal and professional content. If a customer wants to see your catalog, will go to your website, You won't expect to find it here, and Instagram!
Build powerful hashtags
On Instagram it's not just about focusing on publishing content. While it is important and allows you to connect with existing followers, It is hashtags that allow companies to attract new audiences within their own industry.
On Instagram it is known the possibility of using up to 30 hashtags for each post, but now since last December, Instagram users can also follow specific hashtags. This is great news to get more out of Instagram. The hard part about building an audience is being able to reach them.. With this new functionality, people can choose a tag and stay up to date with all the news that happens every time they use it. Remember to use words or phrases that people would actually search for.. You have up to 30 hashtags to play, but make the most of it, and make sure they are as relevant and specific as possible, to increase your followers.
Establish a content calendar
Establishing a content calendar allows us to regularly publish content on a weekly basis. It is a good initiative to use tools like buffer, hootsuite, etc that help us automate our publication time. If four posts a week are too many (or very few), adjust to your own needs and objectives. Once you find the posting frequency that works best for you, try your best to be consistent.
At first, It can seem like a challenge to create content so often, but once it becomes a habit, you will find that your feed is filling up with more followers.