Before you start and although you probably already know, you have to bear in mind that to face this crisis there are no magic recipes. Yes indeed, the truth is that there are actions that, if you route them well and adapt them to your business, increases the probability of success. In this article we will try to give you the actions that best adapt to the current situation to minimize the damage caused this crisis and You get save your coronavirus company.
You may even benefit, Always ethically. In this sense, Do not overlook the last point And the way you can take it to your particular case. Let's go there!
✅1. Do not invest in you, Invest in your customers
The tendency of many businessmen and businessmen to economic recessions is to save, but New opportunities are born from every crisis and, now, You have a very big right in front. Are you going to let it escape?
Throughout history it has been shown that The most effective way that your clients remind you is to give them a advertising article. There are tens of thousands of product options that can be adapted perfectly to your business. You just have to invest five minutes of your time to find the one that best goes to your company. Very little money, You can have great detail with your customers and make a difference with competition.
We leave you a specialized professional search engine With more than 35.000 products of all prices and colors. Check out an eye, It won't take you more minutes.
✅2. Prepares the return to the activity
We cannot deny it, sooner rather than later, This situation will only be a bad memory and All businesses will return to normal. Yes indeed, Those who do it faster and with professionalism and efficiency will take a great advantage to the rest. How do you think the first events will be full after quarantine? Well yes, To overflow.
World society only thinks about moving free and, definitely, A good part of her is thinking about what concert, conference, course and, In short, What event will go first. It is true that the dates are uncertain, But that is also an opportunity to compete from you to you with great corporations that are seen under the same temporary uncertainty.
What we want to tell you is that With very little money you can prepare a small event in your physical store. What do you need? Well very few things. A performance? A talk? With one carp and A pair of speakers You have the minimum to make your customers more enjoyable the return to normal. Be clear, If you are present that day, They will remember you for a long time.
Do not forget that a small spring-summer detail will reinforce that memory, for example, a Water bottle with your company's logo And it will help you save your coronavirus company.
✅3. Reopening Day potential
If your business is facing the public, You have an extra opportunity. Because? Very simple, The first days after they have lifted the quarantine, People will leave their houses in mass and not just the beach, to the park or the mountain. Many people will walk relaxed through the city and get their attention those days is vital.
In this case Not only do your customers matter –What too-, but They will be perfect days to capture many new. Think about it for a moment. Imagine walking along your city's main avenue. If a trade has a striking street action will attract your vision and that of all the people who pass in front. The potential customer curiosity is assured! At least they will want to see what happens and what do you offer exactly.
How is this done? Much will come from your entrepreneurial creativity, but The key will be in the way you execute that idea. We are not going to invent anything new in this regard. The visual impact on the street is guaranteed by structures, striking colors, A little wine, some snacks and if you can, music.
Again, very little money, You can highlight your physical store, For example with Personalized balloons, banderas And a lot of more options.
✅4. Awareness to your employees
In the line of the previous two points, The attitude and appearance of your employees in those first days will play a key role indispensable for everything to go well. If they don't have uniform, Have you considered characterizing them with your brand for those days? It does not have to be permanent, although it could also be.
Following that intention to get the attention of all those potential clients that will happen in front of your business, ¡Your employees can carry an advertising fence as t -shirt! Recently we wrote a post analyzing the potential of this type of marketing campaigns. You can take an eye here:
Let's not fool ourselves, In the textile world the options are endless: t-shirts, sweatshirts, pants, caps, socks, panties, scarves ... The important thing is not so much the product you end up choosing, but how you adapt it to your brand's philosophy. But that can only do it!
If you liked this post, Do not hesitate to share it with your friends and co -workers! And if you have more ideas, Write a comment below To help other people who are in your same situation. Do not forget the goal: save your coronavirus company.