Currently and in most cases, When we talk about merchandising (abbreviando del merchand), in general we are referring to the Advertising Gift and Company Gift.
Definition of merchandising.
The expression merchandising, it doesn't actually have a literal translation in Spanish. It is an Anglo -Saxon term composed of the word merchandise, what does merchandise mean, And the termination -ing. So merchandising Includes the shares developed at a point of sale, with the claim to promote the items for sale presented, calling customer service and facilitating purchase action.
We can also say that the merchandising It is the technique based mainly on the presentation and promotion of products at the point of sale in order to stimulate the purchase by customers.
Types of merchandising
The term merchandising, In Spanish -speaking countries it is mainly used to talk about promotional items, which we can call and in fact this occurs in multiple ways, such as: Advertising through the object, I finish that it is currently in disuse, imposing the terms Business gifts first of all, and Advertising gifts second. Also used to name the Promotional gifts, All of them included in the Advertising claim, Hence the sector calls the professionals of the Merchandising What Claims, denomination that is replaced by Promotional Marketing Agency.
If we focus on the merchandising It is usually used when we talk about Advertising claims, We can also do it to talk about the multiple articles that compose it.
Merchandising examples
As types of merchandising best selling, We can classify them in the following categories:
In number one is the Personalized clothes or also called advertising textile, that occupies the first place in the Top Merchandising sales for companies.
Within this category by order of importance and considering the sales that represent, are, first of all Cheap advertising t -shirts and the T -shirts with medium quality advertising, Continuing with the advertising poles. Following in this category are the Caps with logo, Sweatshirt for promotions, track-suit and other clothing, increasingly used as advertising by brands.
In number two of the top sales are advertising articles for writing, highlighting the advertising pen. In the world more than 160 Millions of annual pens, of which an important part is used as advertising pen.
Among the main cheap advertising pen marks we find from the classic bic pens , even brands like the prestigious Staedtler, Quality writing reference, now also marketed in the sector of claim advertising at very affordable prices.
In number three and for a while to this part, Given the restrictions imposed on plastic bags, are the advertising bags For purchase manufactured in different materials, Reusable bags manufactured in Non Woven or commonly called tissue without knitting, widely used for folding bags for the little space they occupy, or bags of the same material laminated with Advertising and multipurpose, In addition to the cotton classic, polyester o pvc.
What articles are used for merchandising?
Finally, We have to say that practically all existing consumer items in the market are susceptible to use as merchandising :
From umbrellas, backpacks, agendas, tools, Articles for drinks like cups, bottles, Openers, articles for sports and endless products that we will recommend in the articles of the blog of Wanamos.